Friday, March 2, 2012

Contemplation on Social Media

The Community Services Forum held at Cleveland discussing Social Media trends and the future of Volunteering.

The Queensland Compact, held at Sunshine Coast, Social Media Workshop.

Aged Care Services Forum held in Brisbane, encouraging participants to look at Social Media as Human Potential.

The members of Logan Country Chamber of Commerce at Jimboomba, being encouraged by Russell Lewis to use Social Media as a marketing tool.

Ehon Chan at Innovate Symposium Social Media Workshop organised by Volunteering QLD.

Yvette Adams introducing the Westside Business Women to Social Media usage in small business marketing at their breakfast meeting in Springfield Lakes.

Discussing the trends

It is unanimous, inevitable, decided and agreed that our world has gone through a complete Social Media revolution in a few years. We are more connected, accessible and visible than ever before. It is not a question of do we like it, it is a question of how to use it to the best of it's ability.

We do not run our businesses on like, we operate them on professionally well thought strategies. The use of Social Media is not a choice, it is a survival strategy that is being introduced to every facet of our lives, business and private.

There is no way a modern business owner, or a non-profit organisation can ignore Social Media as a viable tool for getting the message across to the existing customers and potential target groups.

Every layer of our society, from the Commonwealth and the State Governments and Advocacy Organisation to the smallest of the business owners and groups is considering Social Media.

Lately, we have witnessed the impact of Social Media in surviving catastrophes and influencing political decision making. It has been effectively used in gathering large crowds to one place to demonstrate or take action.

There is no doubt that the Social Media as a tool cannot be ignored. It can only be embraced and used to it's best advantage.

Those who are still in doubt should maybe try to apply the Critical Thinking Methods to how, where and which vehicle to use for their social media messages to be most efficient in the market place.

I have found that for a non-profit community organisation building a positive and engaging community through the social media outlets like the Facebook, Twitter and LinkedIn can be a good way to spread the community spirit.

On a personal level I've found that choosing the right social media vehicle for your personal and professional live is the key to engaging with your network. I've found that it is the quickest way to hookup with friends and business partners and get their immediate respond.

The choice of how you engage through the social media is all yours. Why not enjoy the experience to the full!

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