An Open Letter to the Christmas in My Heart

So, it is Christmas in my heart.

It is four days of continuous celebration with the family and friends. It is thousands of pictures taken with my camera and iPad and other cameras owned by the other members of the family. It is lots of traditional Finnish Christmas food, loads of new games played on a game-player. It is Skyping and social networking to keep up with the friends and family who did not make it here. What a difference the Internet has made! Most importantly, it is wonderful conversations with the loved ones who are here. It is figuring out where everybody fits to sleep. It is catching up with everyone on everything that the gone year has bought their way.



The ingredients for the perfect Christmas celebration

The first ingredient is gathering the family from all over the world to one place; from Australia, UK and Finland. It is enduring the long flights through China and Amsterdam and then driving the hired cars for hours in the frozen roads to the destination. It is four generations of people speaking tree languages brought together by the ties of love and family. It is complete mayhem and a wonderful mix of personalities from the one year old to the great-grandma.



The second ingredient is building the Christmas tree. This one is a real Norway Spruce (Picea abies) with cones, brought in from the snow by the favorite broughter-in-law. It has the right kind of smell to it. It requires an engineer's touch with mounting the candles to make it safe. It needs everyone's input to become the perfect symbol for the celebration. And it asks for continuous adjustments and attention throughout it's existence until it is taken away in the new year.



The third ingredient is shopping for the right presents for everyone. It is the Secret Santa gone completely wayward as the presents pile up when 'Joulupukki' brings them and gives them away. It is the thought that counts and there are lots of love shared around. It is the little things from the healthy lifestyle to educational toys.

The fourth ingredient is the music and singing. It is a mix of Michael Buble, Karita Mattila, Gurrumul, HeviSaurus and the traditional Christmas songs, sang by the celebrating group in two languages, the goal being to sing every song in the book and succeeding. It is the sound of all the voices in harmony and joy.



The fifth ingredient is the visit from 'Joulupukki' on the Christmas Eve. Everybody knows that all the Scandinavian kids have intimate knowledge of what the Santa and the Elves look like. They do not have to relay on hearsay. It is Joulupukki himself answering those hard questions right then and there, like how did you get here even though there is no snow? The answer being that the rain-deer does fly, so there is no problem, there.



The sixth ingredient is the sauna and dressing up in celebration. It is those who are bros with it having experienced the Finnish sauna tradition from their birth and those who are being introduced to it. However, it is an important part. It is the experience of being clenched in mind and the spirit.




Mixing of the ingredients

In my experience the best way to mix the ingredients for a perfect Christmas is an appreciative attitude and unhurried space. Everyone is eqully responsble for creating the right kind of Christmas cheer which provides the best of everything for everyone.

What is fantastic in it, is that it is possible to take the best of all the Christmas traditions from each one participant and mix them creatively to form new traditions but with the same flavor that the old ones had. Forming new traditions is the exciting part in bringing together people from different cultures and celebrating the best of the best of everything.

In this new age of forming relationships and close connectedness of everybody, it is wonderful to see the young and the old feeling that nothing was lost but lots were gained by it.

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Inspiration Application; Marketing the Best of You!

Last week I was at the Westside Business Women's Breakfast meeting listening to a very interesting and thought provoking talk by Deborah Jackson about marketing the best of you.

Deborah is a client attraction specialist who has written a book called Easy Marketing for Women. It is Pink!

She has chosen to write her book for women because she feels that most of the books on marketing have been written with men in mind and mostly take their examples from their experience. Her book highlights the female experience of joggling many tasks at one go.

Of course, when listening to talks at breakfast meetings, they are always condensed to their shortest essentials and to get the full benefit, you must then read the books and follow their advise to know if it works. Like other times, this is my speciality. I like following advice, if it leads to something worthwhile.

So, that is what I did. I read the book and followed the leads where it took me. I created a folder on my iPad memos for pursuing the best of me, everything I get inspired about and everything I could do if I wasn't doing what I do now. This takes serious contemplation. My folder contains headings suggested by Deborah, such as Branding, Passion, Reasons, Customers and Ideas.

For a week now, I have been putting some of my efforts into building a make belief company on what I do best. I have had discussions with friends and workmates on what they think about what I do best. It has been a very interesting experience. I really recommend Deborah's book for those who are thinking about starting a business or are seriously concerned about marketing the best of themselves to the well thought target groups.

My Experinnce

Listening to Deborah and other motivational speakers in many seminars over the last few months has left me thinking about inspiration application as a concept.

Every now and then we do need inspiration. Sometimes the inspiration we hold leads to action. If it does not, then we have lost a very valuable opportunity. Sometimes, the action we take is shortsighted as we may think that we know what we want but in the end, what we wanted wasn't what we really needed or what was the best of us.

Deborah gives us good practical tools for considering our marketing strategy. It can be applied everywhere, even in marketing the best of you.

Thank you for taking time to read my blog. Here is a link to Deborah's Website:
Here is a link to Westside Business Women's Website


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Amongst the Childhood Memories; Christmas Characters Re-visited

Christmas is fast approaching. It is clearly evident that the shopping centers are starting to prepare earlier and at the same time people are too busy to notice and start thinking about it later and later. This is just the best time for the storybook characters to appear in their fancy best.

So, I found this Facebook page called 'Make your profile picture your favorite character until Christmas' and I 'liked' it. It was actually for the last year but who cares. This is cool, I thought and the next thing would be actually to do it. The picture attached to this posting shows where I have come to. My choice for this year will be the White Rabbit dressed as a Christmas character. I actually met him at the local shopping centre and was able to be photographed with him.

Steps to take when choosing your favorite profile character until this Christmas

1. Overall attitude

The first step is to decide if you like a traditional or recently created popular character as a favorite. Are you a traditionalist or a modernist? In the world of possible characters it makes a big difference.

Traditional characters for Christmas time would enhance the compassionate attitude of the season. Then you could also go for the quirky, or you could go for the elves. That would be enhancing the fun of the season. There is also the 'creepy' way.

My choice of the White Rabbit dressed as a Christmas character is somewhere between, a traditional storybook character with a quirky look about him. Mr Carroll could approve that, I think.

2. Following the times or maybe not

Step two is deciding do you what to follow the times or do you want to keep to the old look.

Sitting in a cafe at my local shopping centre observing this year's children's storybook parade I noticed that the characters walk much quicker than before.

The Loony Toons characters that marched past us were very agile. They are also taller and more streamlined and they have long skinny legs. No wonder that they can dance and sing and jump around the stage like anything. The other storybook characters were clearly influenced by Dr Zeuss characters or by the latest Christmas films.

The most alarming observation in my mind was that the Mother Santa and all her elves were so small and skinny. She wore high heals to boot. OMG, I say. They were cute, though. The tiny elves with skinny, skinny legs all dressed in green and red. On the positive side, the number of the little elves has grown. Instead of one round Santa and an elf, there are huddles of them all around the shopping place, including the Cat in the Hat and the Chrich.

Going with the flow is my choice. It allows for full enjoyment of all the new that has been created and lets you be inspired by the moment. If the old is reinvented, all the best for that, too.

3. Being charmed or not

The third step is to decide if you will be charmed or not by this new development.

So, I chose to be charmed by the crowds of tiny Helpers and Storybook Characters. For my favorite character I had three contestants, namely the Moomin Mother, Mad Hatter and the White  Rabbit.                                      
          
                                                           

   

It was a tough choice until I met the White Rabbit in person. This is a point for direct marketing, I was immediately persuaded.

Merry Christmas Season to Everyone! Let's be compassionate in small things as well as the big ones this year!

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Be Inspired by Everything

At this time of the year in Australia, I am really inspired by the colours of the spring. They are everywhere. Everything seems to bloom. And still, after so many years of living in Queensland and experiencing it, I get inspired by the idea that long time ago some forward thinking people planted flowering trees around the place in rows so that other people would be able to enjoy and be inspired by them in their unforeseen future. I also get inspired by the fact that everything that in my birth country is grown inside in pots here grows into trees and flowers as well.

I get inspired by little things. People who smile and say hello even though they do not know you. They are in the act of spreading goodwill and sharing their positivity. It is invigorating.

I get inspired by art, music and culture. Listening to inspirational music lifts your spirits spreading calmness and good feelings. it contributes to making your day better.
                                    
I get inspired by exhibitions and museums where people have collected inspiring things or ideas. Even after experiencing the Queensland Museum many times, I still think it is cool that the sex of a sea turtle is determined by the temperature of the eggs.

Most of all I get inspired by other people being inspired. The look of rapture, passion and enthusiasm when they talk about things that inspire them. It can be anything.

Recently, I was inspired by Yvette Adams at the Westside Business Women's breakfast. She inspired us by likening marketing to eating ice-cream. I can just see the visual image of a child enjoying the ice-cream and this inspires me further to try everything she suggested we try on the net.

Just couple days ago, I was inspired by a conversation about light bulbs. It is incredible how the technology and science of producing electricity has changed in the recent times. It is inspiring to understand that the little halogen light that previously did not light much has become so powerful as a light source that it can now light a whole stage.

Last night, I was inspired by the calming music at a friend's house. Listening to the clever piano player being inspired by a long passed composer made my day.

Today, I am looking forward to much more inspiration. My eyes will see things, my primary visual cortex will transport the images to 30 other processing centers of my brain. This process will create meaning for me. My limbic system will recognise the feelings that come to me and I'll be once again inspired by everything I see, do and think.

It is a viscous circle but someone has to be inspired, so why not you and me?

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