Saturday, December 10, 2011

Inspiration Application; Marketing the Best of You!

Last week I was at the Westside Business Women's Breakfast meeting listening to a very interesting and thought provoking talk by Deborah Jackson about marketing the best of you.

Deborah is a client attraction specialist who has written a book called Easy Marketing for Women. It is Pink!

She has chosen to write her book for women because she feels that most of the books on marketing have been written with men in mind and mostly take their examples from their experience. Her book highlights the female experience of joggling many tasks at one go.

Of course, when listening to talks at breakfast meetings, they are always condensed to their shortest essentials and to get the full benefit, you must then read the books and follow their advise to know if it works. Like other times, this is my speciality. I like following advice, if it leads to something worthwhile.

So, that is what I did. I read the book and followed the leads where it took me. I created a folder on my iPad memos for pursuing the best of me, everything I get inspired about and everything I could do if I wasn't doing what I do now. This takes serious contemplation. My folder contains headings suggested by Deborah, such as Branding, Passion, Reasons, Customers and Ideas.

For a week now, I have been putting some of my efforts into building a make belief company on what I do best. I have had discussions with friends and workmates on what they think about what I do best. It has been a very interesting experience. I really recommend Deborah's book for those who are thinking about starting a business or are seriously concerned about marketing the best of themselves to the well thought target groups.

My Experinnce

Listening to Deborah and other motivational speakers in many seminars over the last few months has left me thinking about inspiration application as a concept.

Every now and then we do need inspiration. Sometimes the inspiration we hold leads to action. If it does not, then we have lost a very valuable opportunity. Sometimes, the action we take is shortsighted as we may think that we know what we want but in the end, what we wanted wasn't what we really needed or what was the best of us.

Deborah gives us good practical tools for considering our marketing strategy. It can be applied everywhere, even in marketing the best of you.

Thank you for taking time to read my blog. Here is a link to Deborah's Website:
Here is a link to Westside Business Women's Website

- Posted using BlogPress from my iPad

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